Senior Business & Operations

As Deputy Business & Operations Lead:

• Recognized as CHIEF of Division in Business & Operations 2025 for driving efficiency, growth, and operational excellence.
• Consistently collaborated with Area Managers and Branch Managers on discussion, planning, and deep-dive sessions to drive revenue performance.
• Managed product details, pricing, and promotions for 300+ Ruangguru Learning Center branches all across Indonesia, amounting to total 6,000+ product types per quarter.
• Spearheaded the planning and execution of a new, user-oriented renewal scheme system, achieving a remarkable 53% renewal rate (1.2x LY).
• Boosted team productivity by 400% through the introduction of automation tools and optimized sheet-based workflows.
• Analyzed and calculated a new pricing strategy for 46 Ruangbelajar products; implemented pricing models that achieved 10% increased revenue in Q1 2024.
• Spearheaded the planning and execution of a new renewal scheme system, achieving a remarkable 10% increase in conversion rates from the previous year with limited resources.
• Determined targeted marketing campaigns for key holidays and events, collaborated with Marketing, Commercial, and Partnership, creating a sense of urgency with time-limited offers and valuable incentives; resulted in more than 20B of revenue growth.
• Formulated and implemented daily revenue tracking systems, consistently achieving and surpassing daily revenue targets for each sales channel by 5-20% through data-driven decision-making.
• Guided and trained ten successive waves of new sales team members, totaling over 1,000 individuals, on Ruangbelajar product knowledge and sales targets; garnered an impressive 91.73% overall satisfaction rating.
• Resolved customer's problem and needs and increased customer's satisfaction; proven with an NPS score of over 60% for Ruangbelajar product.

Senior Content Production Strategy

• Planned and optimized day-to-day content production schedule for educational curriculum, ensuring consistent quality and meeting strict deadlines; resulting in a 25% increase in student engagement.
• Devised project prioritization tactics based on manpower, project timelines, and financial considerations resulting in a 10% reduction in operational expenses.
• Engineered a workload distribution system to balance workloads among 500+ employees in 13 departments; this approach improved resource utilization by 20%.
• Identified 110 sub-processes within the 13 processes in the production process to better identify waste, resulting in 25% reduction of production time.
• Presented weekly reports, deliverables, innovations, and strategy decisions to the Chief Executive Officer (CEO), as well as 3 Vice Presidents (VPs), and other heads of departments.

Senior Storyboard Artist

• Led a team of storyboard artists of ±25 people and conducted quality checks for the team's output both in visual quality and the academic pedagogical accuracy.
• Created a new format and workflow for Storyboard Artist and QC teams which increases work efficiency by 20%.
• Managed the project operations, documentation and course folders for 150+ learning videos in the team.
• Coordinated with teachers, writers and the creative team to ensure smooth delivery of the final output.
• Conducted training and workshops in each quarter and improved the visual quality of the learning videos.

Storyboard Artist

• Translated 100+ educational learning materials into storyboards for elementary school video (Subject: Mathematic & Bahasa Indonesia).
• Use raw videos and scripts to create animatic storyboards for motion comic animation.
• Coordinate with scriptwriters and teachers to ensure visual content accuracy.

Founder & Creative Director

• Founded and led Terrarium Tale, an independent creative studio specializing in storyboarding, animatics, comics, illustration, and visual storytelling.
• Collaborated with 250+ clients and creative partners, turning briefs and ideas into compelling visual narratives across advertising, entertainment, education, and digital content.
• Lead end-to-end creative production, from concept development and visual direction to production, revisions, quality control, and final delivery.
• Built and coordinated a network of dozens freelance artists and creative collaborators, expanding production capacity while maintaining consistent quality and delivery standards.
• Drive client relationships, business development, creative strategy, and studio growth, combining hands-on creative expertise with project and team management.

Comic Author

• Created webtoons titled 'Hikayat Buana' and 'Puzzle Days' for their platform.
• Discussed with the team and platform editor on what's best for the created IPs.

Internship

• Created artwork based on briefs.
• Support senior illustrators with their assignment.